Director of Marketing & Community Relations

Provide strategic leadership for the District's marketing, communications, and community-facing messaging by shaping and amplifying a clear, consistent narrative across all platforms and audiences. The Director of Marketing & Community Relations ensures the District's story - what we believe, what we offer, and how we serve students and families - is communicated effectively through campaigns, events, internal and external messaging, and coordinated outreach that positions the District as the District of Choice.

District Narrative, Messaging & Brand Stewardship

• Lead development and stewardship of the District's narrative, messaging framework, and brand voice.
• Ensure consistency and clarity across Districtwide and campus communications.
• Translate District goals, instructional priorities, and initiatives into accessible, family-centered messaging.
• Serve as the internal authority on tone, messaging standards, and communication alignment.

Marketing Strategy & Campaign Leadership

• Lead integrated marketing campaigns that support enrollment, recruitment, retention, and community awareness.
• Oversee creative direction for campaigns across print, digital, video, and live platforms.
• Align paid, owned, and earned media strategies to amplify District priorities.
• Ensure campaigns reflect authentic storytelling and measurable impact.

Internal & External Communications

• Oversee districtwide internal communications to staff, ensuring alignment, clarity, and engagement.
• Guide external communications to families and the community, including districtwide messages and campus-facing frameworks.
• Cultivates proactive relationships with local state & regional media outlets to elevate Comal ISD storytelling & District visibility.

District & Special Events Communications Leadership

• Provide strategic communications leadership for major District and special events, including Opening of Schools, banquets, recognitions, and signature events.
• Ensure event messaging, scripts, branding, visual presentation, and storytelling are cohesive and aligned with District priorities.
• Develop & execute proactive media outreach strategy that positions Comal ISD as a trusted source on education.
• Ensure events reinforce the District's narrative and values.

Community Relations (Communications Lens)

• Support community engagement through proactive, transparent, and consistent communications.
• Serve as a point of coordination for messaging related to community outreach, family engagement, and parent communications.
• Draft, review, & distribute press releases, media advisories, statements, & pitched stories that amplify district achievements, initiatives, and student & staff success.

Leadership, Integration & Oversight

• Provide leadership and oversight across marketing, communications, social media, web, and storytelling functions.
• Identify gaps or inconsistencies in messaging or delivery and implement improvements.
• Mentor and support Communications staff to strengthen clarity, confidence, and effectiveness.

Measurement & Continuous Improvement

• Monitor and analyze engagement, reach, and effectiveness of communications and marketing efforts.
• Use data and feedback to refine messaging, campaigns, and communication strategies.
• Report insights and outcomes to the Chief Communications Officer and District leadership.

• Bachelor's degree in journalism, communications, public relations, or related field preferred.

Experience / Other Requirements

• Three years of successful communications, marketing, and/or advertising experience in public education preferred.
• Personal cell phone is required to handle district related business, including after hours, or when away from the office on district business.

• Knowledge of creating and managing marketing projects
• Knowledge of desktop publishing and graphic design
• Superior presentation and analytical skills, plus demonstrated skills to handle a variety of assignments simultaneously.
• Strong communication, public relations, and interpersonal skills
• Ability to use Photoshop, Illustrator, Dreamweaver, InDesign, and WordPress
• Ability to implement policy and procedures
• Ability to analyze and interpret data and statistics
• Ability to work under deadline pressure and extra hours if needed on assignments